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You re shaking your head because you think it was a dumb idea. and also breakfast no, burgers, right there. why would they do that because they wanted to publicize their burgers and david, you think it was brilliant. i think there are some campaigns that are stupid and some campaigns that are brilliant. i think the way they sparked conversation with they announced they were changing to ihob with a b and it sparked all those discussions is it breakfast, is it bacon, is it beyonce, people had so much fun with that and it sparked this national global conversation. and when it came out it was burgers, it picked up speed again. they saw a 400% increase in burger sales and a 31% increase in their stock sale. it didn t last to me because ....
With ihop? carley: remember last year they went to ihob to sell their burgers. they said what could the p be? find out june 3rd. there was this tweet saying that they are going to flip their name back to ihop. a lot of reaction on this front oh no, not again. ashley tweets. here is hoping the p in ihop stands for please stop. pizza or maybe pie or maybe pancakes and they are promoting new pancake if they have one. steve: last time they did the international house of burgers they got a billion dollars worth of free publicity because everyone was talking about it. ainsley: burger sales did go up from what? it could be one burger before now and now served 300. it went up 300 percent. so zeal to wait. later today we will find out what ihop. ainsley: i love going to restaurants like that that ....
Presidential race and other people are not wanting to do the name change again. last year was a burger motion, burger sales skyrocketed, really worked. heather: i thought they didn t need push back. it is working. time is 26 after the top of the hour. donald trump meeting with world powers overseas democrats in washington are busy too, fighting about impeachment. how close nancy pelosi is to losing her power? that debate up next. - in a crossfit gym, we re really engaged with ....