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January 29 2021, 9:20 am | BY Ricki Green | 10 Comments Following extensive research and strategic planning, Palmer’s has launched its first-ever masterbrand marketing campaign in Australia through creative agency AnalogFolk this week.   Research identified that the idea of women suffering from ‘beauty chaos’ was universally felt and understood, with the new campaign a compelling reminder that Palmer’s knows that beauty is far less complicated and expensive than the industry makes it out to be. Palmer’s proven, natural-based formulas were seen as a credible solution to the c...

January 29, 2021 9:16 Palmer’s is addressing the overload of products which has come with the skincare and beauty boom in its first masterbrand campaign launching this week. The ad presents Palmer’s range of natural-based formulas as the solution to the search consumers need to go on in their morning routines to find the product they are looking for. The campaign launches the platform ‘Find the Formula’, sending the message that beauty can be simple. Hayley Bishop, Palmer’s Australia marketing manager, said: “This is an exciting time for Palmer’s and we expect this new campaig...