Palmer's Cocoa Butter cuts the chaos in first-ever masterbrand campaign via AnalogFolk – Campaign Brief
January 29 2021, 9:20 am | BY Ricki Green | 10 Comments Following extensive research and strategic planning, Palmer’s has launched its first-ever masterbrand marketing campaign in Australia through creative agency AnalogFolk this week. Research identified that the idea of women suffering from ‘beauty chaos’ was universally felt and understood, with the new campaign a compelling reminder that Palmer’s knows that beauty is far less complicated and expensive than the industry makes it out to be. Palmer’s proven, natural-based formulas were seen as a credible solution to the c...
Source: campaignbrief.com