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Bastion acquires AnalogFolk

Commercial details haven’t been released.

Australia , United-kingdom , Ben-hourahine , Jack-watts , Matt-robinson , Angela-morris , Lr-matt-robinson , Gaven-morris , Curtin-university , World-agency , Analogfolk-group-marketing , Bastion-group

Bastion continues its expansion drive with strategic acquisition of AnalogFolk Australia

Bastion continues its expansion drive with strategic acquisition of AnalogFolk Australia
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

Australia , Gaven-morris , Matt-robinson , Ben-hourahine , Jack-watts , Angela-morris , Bastion-group , Planning-group , Mediaweek-creative-agency-power-list , Hyundai , World-agency , Analogfolk-australia

Australian market 'very difficult for global networks to get their head around': AnalogFolk Australia CEO

Australian market 'very difficult for global networks to get their head around': AnalogFolk Australia CEO
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

New-zealand , Australia , Australian , Helen-graney-jack-morton , Ben-hourahine , Richard-curti-futurebrand , Matt-robinson , Weber-shandwick , Ben-lilley-mccann , Lark-distilling-co , Analogfolk-australia , Ben-lilley

AnalogFolk Australia announces management buyout

AnalogFolk Australia CEO Matt Robinson and chief strategy officer Ben Hourahine have acquired the agency from the UK parent company AnalogFolk Group Marketing and Technology through a management buyout.

Australia , United-kingdom , Australian , Matt-robinson , Ben-hourahine , Analogfolk-group-marketing , Curtin-university , Campaign-asia , Hyundai , Analogfolk-australia , Folk-australia , Proximo-spirits

Analogfolk Australia becomes locally owned business in management buyout

Analogfolk Australia becomes locally owned business in management buyout
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , United-kingdom , Australian , Helen-graney , Matt-robinson , Richard-morgan , Ben-hourahine , Weber-shandwick , Ben-lilley , Naomi-martin , Catherine-tubb , Jack-morton

AnalogFolk Sydney's new 'Unbelievable Value' campaign for T.K.Maxx

AnalogFolk Sydney's new 'Unbelievable Value' campaign for T.K.Maxx
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Australian , Matt-robinson , Richard-morgan , Robbie-carter , Rosie-dingle , Tony-dunseath , Kieran-fowler , Greg-fyson , James-ashbolt , Naomi-martin-mike-burdick , Danni-janus

T.K.Maxx launches new 'Unbelievable Value' campaign via AnalogFolk, Sydney

Global independent creative agency AnalogFolk has launched its campaign for international off-price retailer T.K.Maxx having been awarded the project last year.

Australia , Matt-robinson , Richard-morgan , Robbie-carter , Rosie-dingle , Tony-dunseath , Kieran-fowler , Greg-fyson , James-ashbolt , Naomi-martin-mike-burdick , Danni-janus , Matt-barber

Daniel Ricciardo gets a massage in Afterpay ad via AnalogFolk

Daniel Ricciardo gets a massage in Afterpay ad via AnalogFolk
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Aussie , Australian , Matt-robinson , Daniel-ricciardo , Mikaela-wagner , Richard-morgan , Ben-hourahine , Robbie-carter , Chris-loukakis , Emily-entwisle , Naomi-martin

Palmer's Cocoa Butter cuts the chaos in first-ever masterbrand campaign via AnalogFolk – Campaign Brief

January 29 2021, 9:20 am | BY Ricki Green | 10 Comments
Following extensive research and strategic planning, Palmer’s has launched its first-ever masterbrand marketing campaign in Australia through creative agency AnalogFolk this week.

Research identified that the idea of women suffering from ‘beauty chaos’ was universally felt and understood, with the new campaign a compelling reminder that Palmer’s knows that beauty is far less complicated and expensive than the industry makes it out to be.
Palmer’s proven, natural-based formulas were seen as a credible solution to the confusion and contradictions in beauty messaging, including the all-too-common empty promises in the industry.
The new ‘Find the Formula’ campaign for the skin and haircare brand is the first major brand push in 15 years, with previous advertising focussed on product-specific messages.

Australia , Matt-robinson , Richard-morgan , Emma-clark , Emily-entwisle , Hayley-bishop , David-haskard , Chris-grocott , Andreas-smetana , Ashley-knopke , Ben-hourahine , Chris-loukakis

'Find the Formula': Palmer's takes inspiration from beauty craze

January 29, 2021 9:16
Palmer’s is addressing the overload of products which has come with the skincare and beauty boom in its first masterbrand campaign launching this week.
The ad presents Palmer’s range of natural-based formulas as the solution to the search consumers need to go on in their morning routines to find the product they are looking for.
The campaign launches the platform ‘Find the Formula’, sending the message that beauty can be simple.
Hayley Bishop, Palmer’s Australia marketing manager, said: “This is an exciting time for Palmer’s and we expect this new campaign to reignite relevance and interest in Palmer’s with both lapsed and new users. The core premise at the heart of Palmer’s is simple products that actually work, making affordable, effective beauty care accessible. We’re confident about investing in long-term brand building to ensure continued success, longevity and growth for the Palmer’s brand.

Australia , Matt-robinson , Richard-morgan , Analogfolkhayley-bishoppalmer-richard-morgan , Emma-clark , Emily-entwisle , Hayley-bishop , David-haskard , Chris-grocott , Zoe-wilkinson , Andreas-smetana , Ashley-knopke