Bob Born, who brought Marshmallow Peeps to the masses, dies at 98
Bob Born, a confectioner who brought the marshmallow candies known as Peeps to Easter baskets nationwide and incidentally launched a pop cultur
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Bob Born, a confectioner who brought the marshmallow candies known as Peeps to Easter baskets nationwide and incidentally launched a pop cultur
Ira 'Bob' Born died in his home in Conshohocken, Pennsylvania, on Sunday. He was known as the 'Father of Peeps' for creating the machinery to automate the marshmallow process.
Pennsylvania confectioner worked out how to mass produce marshmallow Easter treat that now sells billions each year
By mechanizing and greatly expanding production, he made the gooey yellow chicks an Easter favorite and a pop-culture phenomenon.
Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make the marshmallow chicks, has died. He was 98. Born's father, Sam