The reinvention of vodka - The Spirits Business
Vodka is enjoying a resurgence, thanks to new flavours and stories. We speak to producers about a spirit that is enjoying a second wind.
Source: thespiritsbusiness.com
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Vodka is enjoying a resurgence, thanks to new flavours and stories. We speak to producers about a spirit that is enjoying a second wind.
Pernod Ricard-owned vodka brand Absolut has expanded its ready-to-serve (RTS) range with two new bottled cocktails.
Pernod Ricard-owned Absolut Vodka has released a line of ready-to-drink cocktails in collaboration with cranberry juice brand Ocean Spray.
Pernod Ricard has appointed Deb Dasgupta to the position of vice-president global marketing for Absolut Vodka.