Wolff Olins flips junk food marketing on its head for activist group identity
Bite Back’s new identity and brand voice chews up and spits out junk food tropes to help it fight against an unfair food system.
Source: designweek.co.uk
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Wolff Olins rebrands youth activist network Bite Back
Bite Back is a movement that campaigns against junk food marketing to kids: a refreshed identity aims to better communicate its mission
Source: creativereview.co.uk