Wolff Olins' rebrand of Decathlon gives the company its first ever logo
How do you create an identity for a brand that’s gone 48 years, having only a wordmark?
Source: itsnicethat.com
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Is cursive type coming back?
Phil Garnham, executive creative director at Monotype, discusses the beauty of cursive type, and how technology is being used to make it more contemporary
Source: creativereview.co.uk
Wolff Olins' new logo brings back a sense of fun to agency branding
Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. You've most pro...
Source: creativeboom.com
Wolff Olins flips junk food marketing on its head for activist group identity
Bite Back’s new identity and brand voice chews up and spits out junk food tropes to help it fight against an unfair food system.
Source: designweek.co.uk
Wolff Olins creates a renewed, defiantly optimistic brand identity for LG
The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. We explore how Wolff Olins partnered with LG to...
Source: creativeboom.com