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The lawsuit alleges that Diageo treated Diddy's brands like inferior "urban" products, starving Ciroc and DeLeon of resources while heaping money on brands like George Clooney’s Casamigos tequila.
Sean 'Diddy' Combs is suing liquor company Diageo for racial discrimination and accused the firm of not fulfilling their promotional commitments to his brands Ciroc and DeLeon.
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Diageo is left 'saddened' after the Bad Boy Records mogul took his business partners at the liquor company to court for racial discrimination for allegedly failing to adequately promote his brands.