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Sean Combs, American music producer and rapper, popularly known as P. Diddy, is suing spirits company Diageo, accusing it of neglecting their business agreement and failing to invest in his liquor brands because he is Black.
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In a complaint filed by the rapper, he claims Diageo classified Ciroc and DeLeon as "Black brands" that should only be marketed to "urban" consumers
Sean 'Diddy' Combs' liquor company is accusing spirits giant Diageo of 'longstanding misconduct' by allegedly starving his DeLeon and Ciroc labels of resources.
Diddy's booze company claims a British alcoholic beverage company he's partnered with left him and his tequila for dead ... a move he alleges is steeped in racism.
Diddy has sued a liquor company over its treatment of his DeLeon tequila brand, claiming racism was behind its decision to "typecast" it as "urban.