Star Wars was the first Lego license — 25 years later, it's stronger than ever
The Star Wars license was the first of its kind for Lego. Now, it has become a blueprint for the company’s other brand deals.
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The Star Wars license was the first of its kind for Lego. Now, it has become a blueprint for the company’s other brand deals.
Lego revenue in 2023 rose 2%, reaching 65.9 billion Danish krone, or about $9.65 billion.
Lego revenue in 2023 rose 2%, reaching 65.9 billion Danish krone, or about $9.65 billion.
Toy Fair is in danger of ending its 120-year run in New York City -- with some big manufacturers pressuring the lucrative trade show to move to Los Angeles, The Post has learned.
The Intellectual Property Office has warned the public against buying copycat Lego toys amid the recent raid of P6.2 million worth of these intellectual property infringing products in the markets.