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Local media buyers and sellers want to create multimedia campaigns, but barriers, including inadequate audience data and workflow silos, are slowing things down. How To Bring Multimedia Campaigns to Spot TV, a TVNewsCheck Working Lunch Webinar at 1 p.m. ET on May 19, will explore the problem and how buyers and sellers are responding to […] ....
Adswerve Announces Expansion of Leadership with Two New Hires Share Article To further elevate market position and employ additional industry experts, Adswerve expands its sales and finance teams DENVER (PRWEB) May 13, 2021 Adswerve, the leading Google Marketing Platform Partner and Consultancy, today announced the appointments of Jim Caulson as Vice President of Finance and Gueric Doucet as Vice President of Sales. With decades of leadership experience in the advertising industry, they both will elevate Adswerve’s position in the market by helping to grow the company’s client base and optimize the data capabilities of marketers and agencies. “It’s an exciting time at Adswerve as we continue to expand the leadership team and hone our expertise to best serve the Google marketing needs of our clients,” said Clint Tasset, President and CEO of Adswerve. “Under Jim and Gueric’s leade ....
Backers included Fuel Ventures and Guinness Asset Management. The company intends to use the funds to expand the reach of its content marketing and intelligence platform, make new hires, develop a proprietary content intelligence platform, and open a new US headquarters as well as expand its UK headquarters. Founded by Alex Packham in 2014 by CEO, ContentCal is a platform for content planning, creation, collaboration and publishing, with in-built analytics and community management features. The company is also developing a new product, ContentCal IQ, a proprietary content intelligence platform that allows marketers to centralize and automate content ideation, creation, publishing and reporting across their social channels, blogs, internal communications and advertising platforms, while integrating with 1,500 other business applications. ....
ContentCal raises $6.2 million Series A funding Media Links Investment will fuel content marketing platform’s growth and further democratise access to great marketing software London, 4 May 2021 – UK-founded marketing technology platform ContentCal has secured $6.2 million in Series A investment from Fuel Ventures and Guinness Asset Management. Alex Packham, ContentCal The investment will be used to drive growth of its content marketing and intelligence platform: making new hires; developing a proprietary content intelligence platform; and opening a new US headquarters as well as expanding its UK headquarters. ContentCal’s mission is to become the leading content marketing suite for SMEs around the world. It does this by, firstly, bringing high end features and functionality that usually only large enterprises can afford to smaller organisations, democratising access to great marketing software; and secondly, by building a human product that users ....