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Alphabet-owned YouTube makes between $1.5 billion and $2 billion in advertising revenue in Australia annually, but some media investors say as much as 30 per cent of their spend is going down the drain.
Trio of promotions include marketing director, head of customer engagement and head of marketing planning
Ryvalmedia goes on hiring and promotion spree after client wins July 15, 2021 9:51 Ryvalmedia has announced three senior promotions and six new hires in its Melbourne team, following a string of recent client wins. Joseph Pardillo’s leadership team has been bolstered with the promotions of Marcus Betschel to general manager, Isabella Jackson to head of client service and Jonathan Henshaw to head of product and innovation. This follows the announcement last week that Ryvalmedia had been appointed as the media agency for BNPL company Openpay, in addition to MYOB in May, and a new client win ...
March 1, 2021 1:53 The Victorian Government has awarded its master media account, worth around $100 million, to OMD, Mumbrella can reveal, ending MediaCom’s relationship with the significant piece of business. The government informed OMD it had won the account on Friday, Mumbrella understands, triumphing against Group M’s MediaCom and Publicis’ Zenith. The Omnicom Media Group agency’s appointment is effective from 1 June. “We are thrilled to be working with the Victorian Government,” OMD’s CEO, Aimee Buchanan, told Mumbrella, confirming the news. ADVERTISEMENT “It is an absol...