CSPAN2 Book TV April 16, 2012
really witnessing an incredible story. i didn't know how it was going to end, but i knew that what was happening here in dearborn was either the death of an american icon or its resurrection. and while i was privately rooting for the latter, i was going to write the story either way. so as i followed the day-to-day events of the turn around of ford for the detroit news, i also in the back of my mind was writing this book. and in 2010 when it became clear that ford had turned the corner and saved itself and done it without taking a taxpayer bailout, i might add, i approached bill ford...
Source: archive.org