Yiftee Local Community Gift Card Program Shows up to 8X ROI on Federal Funds Invested to Help Small Businesses in Pandemic Recovery
Data shows Buy-One-Get-One program delivers 2X return in 1 month, 4X in 3 months, up to 8X over time in revenue going exclusively to local businesses, with lasting increases in sales for main streets and downtowns (MENLO PARK, Calif.) — NEWS: As communities strive to help their local businesses weather the pandemic storm, Yiftee has grown to more than 270 Community eGift Cards across the United States and executed 74 “Buy-One-Get-One” programs. These programs enlist entire communities in purchasing eGift Cards that can only be spent at local businesses, where the card buyers also receiv...