Take 5: The Surprising Ways Emotions Shape Consumer Behavior
Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers' shopping carts
Source: forbesindia.com
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New NFL study shows even larger Super Bowl audience, but does it really matter?
For the second straight year, the NFL commissioned a custom Nielsen survey on The Big Game's viewers, particularly people in group settings.
Source: theathletic.com
Super Bowl 2023 ad pageant: Beer is in, crypto is out
The spots garner top dollar, typically $6 or $7 million for 30 seconds of air time.
Source: ibtimes.co.uk
Google Pixel wins at the 2023 Kellogg School Super Bowl Advertising Review
/PRNewswire/ -- Google Pixel is the big winner in strategic ad rankings with their #FixedOnPixel spot in the 19th consecutive Kellogg School Super Bowl...
Source: prnewswire.com
Super Bowl 2023 commercials: Here are the winners and losers
A handful of ads fumbled their chance to charm one of the biggest TV audiences of the year, marketing experts say.
Source: cbsnews.com