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it there, so we should listen to them. and the product was not successful. and after nine months we did a pivot point and we just turned and said this is not us. we need to regroup, we need to launch in exactly the same way. we launched in the way we launched in the states with education, with classes, same name, same packaging. and the product was a success. we learned after that point dermalogica goes out the gate as dermalogica. and we say to any new distributor. we fwhoe that you know your country very well but we know dermalogica very well. we don't change our personality. this is who we are. this is how we're going to do it. i hope that as human beings we all believe we want to give back in some capacity. here's the thing, i think it's a very dated model to think that the social impact of your business is somehow some benevolent thing that you do. it needs to be embedded in your brand. what is it that made your brand
there was no such thing as a day spa. people were not using skin care products, there were no american-based professional skin care products. i realized the opportunity was going to lie in the industry. we started our training center the international dermal institute three heres before dermalogica. and after i was training my students who were all working in the industry, they said hey, you know, how about a product? finish detail it out, visualize it strongly. so that you can describe a product that's never been made to somebody who needs to be on board in packaging, in design in graphics in making the formula. you need to be able to fully articulate your dream. we were approached by several international distributors who wanted to distribute the product in that country. so everything should be changed. and we were naive and we were eager, and we thought well they must know the best way to launch