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Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.
Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.
E-retail in India is expected to surge past USD 160 billion (over Rs 13 lakh crore) mark by 2028, a report released by Bain & Company in collaboration with Flipkart said on Wednesday. The E-retail market is expected to be around USD 57-USD 60 billion (Rs 4.75 lakh crore to 5 lakh crore) in 2023, with an annual shopper base of around 240 million representing an annual addition of USD 8-12 billion since 2020.
Get latest articles and stories on Latest News at LatestLY. E-retail in India is expected to surge past USD 160 billion (over Rs 13 lakh crore) mark by 2028, a report released by Bain & Company in collaboration with Flipkart said on Wednesday. Latest News | India's E-retail Market Estimated to Cross USD 160 Billion by 2028.