Public less likely to donate to charities using celebs to front their campaigns, study shows The public were 7 per cent less likely to donate money to celebrity-led appeals, the researchers found 3 March 2021 • 3:30pm Stacey Dooley filming with Comic Relief - she was caught up in a "white saviour" row about her work for the charity in 2019 Charities should stop using celebrities to promote their causes because it doesn’t work, according to new data. British people are less likely to donate money or sign petitions when the campaign is fronted by a celebrity, business person, or someone...