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Can a glossy tourism campaign once-and-for-all shed Boston’s image as a racist city?
We’re about to find out.
On Monday, the city rolled out its first-ever campaign to market Boston — not events that happen here such as the Marathon, or places to visit like the Freedom Trail or Faneuil Hall — but the actual city itself, and the people who live and work here.
The stars of the $2 million marketing effort — built around the clever tagline “All Inclusive” — are Black, Latino, and Asian-American Bostonians, from restaurateurs to shop owners, who celebrate the city’s majority-minority status in a minute-and-half video, as well as on billboards. ....

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