Can a glossy tourism campaign once-and-for-all shed Bostonâs image as a racist city? Weâre about to find out. On Monday, the city rolled out its first-ever campaign to market Boston â not events that happen here such as the Marathon, or places to visit like the Freedom Trail or Faneuil Hall â but the actual city itself, and the people who live and work here. The stars of the $2 million marketing effort â built around the clever tagline âAll Inclusiveâ â are Black, Latino, and Asian-American Bostonians, from restaurateurs to shop owners, who celebrate the cityâs majority-minority status in a minute-and-half video, as well as on billboards.