Devon Risk Advisory Group News Today : Breaking News, Live Updates & Top Stories | Vimarsana

I am very happy that my life is perfect. Isn’t yours? When I order scrambled eggs at the diner, the waitress says, “Perfect.” When I pay with a credit card at the car wash, the attendant replies with, “Perfect.” I tell the dry cleaner I’d like my shirts not wrapped in plastic. “Perfect.” Watch out for those “perfects” out there. One thing that was definitely not perfect was the ending of 2022 for residential lenders and their vendors. Just because the calendar turned a day or two doesn’t mean rates have done much, nor...

Lenders continue to adapt, and LOs are adding value by being subject matter experts and marketing accordingly. (For example, today’s podcast features an interview with Bob Griffith, General Manager of Home Services at Houwzer, on using a client’s 401k to help finance a house.) Marketing is a fickle mistress. Ever “opt out” of receiving ads? The people that advertisers most want to target are hiding from the advertisers (thank you to Carla M. for sending that in). The implications to marketing efforts for any lender or vendor are clear. The implications of falling vo...