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Does evolution lead to success? Major League Baseball is banking that instituting a pitch clock and banning defensive shifts starting next year will lead towards shorter games and more fan interest. M.L.B. will also increase base sizes by three inches to reduce injuries and increase stolen base attempts. The league must be envious of the continued success of the N.F.L., which kicked off its regular season this past weekend. Television viewership for the N.F.L. in 2021 was its strongest in six years, even as most television programming around it craters in popularity. Last year, television netw...

Now that we have passed the unofficial end of summer, am I allowed or not allowed to wear white on Zoom calls before 2023’s Memorial Day? Maybe darker-hued clothing better suits the current mortgage landscape. Labor Day became an official holiday in 1894 and was quickly followed by the subjective rule that if you didn't have the money to take fall and winter vacations you should refrain from wearing white, but no one in 2022 should feel the need to follow it. Culture is always changing and understanding that will help mortgage companies with retention. It is a different time tha...

Nature “always bats last.” Terrible flooding in Pakistan, flooding in Mississippi impacting its drinking water supplies. Severe temperatures in China, a hot summer in the Western U.S. Fortunately, this year’s hurricane season in the U.S has been tepid, so far, and fires in the West have been limited. Certainly, storms can impact borrowers and lenders, as can documentation problems or appraisal delays. What percent of your clients don’t close on time? In retail news, if you're a Chase customer buying a new home or an investment property, you may be eligible f...

Lenders continue to adapt, and LOs are adding value by being subject matter experts and marketing accordingly. (For example, today’s podcast features an interview with Bob Griffith, General Manager of Home Services at Houwzer, on using a client’s 401k to help finance a house.) Marketing is a fickle mistress. Ever “opt out” of receiving ads? The people that advertisers most want to target are hiding from the advertisers (thank you to Carla M. for sending that in). The implications to marketing efforts for any lender or vendor are clear. The implications of falling vo...