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"Doing the Dew" Is Complicated...A Definitive Guide to the Madnes - Vimarsana News

"Doing the Dew" Is Complicated...A Definitive Guide to the Madnes

PepsiCo is bringing back Mountain Dew Typhoon. Doing a little research, we found the best and worst Mountain Dew flavors of all time. See if you agree.

"Doing the Dew" Is Complicated...A Definitive Guide to the Madnes - Vimarsana News

"Doing the Dew" Is Complicated...A Definitive Guide to the Madnes

PepsiCo is bringing back Mountain Dew Typhoon. Doing a little research, we found the best and worst Mountain Dew flavors of all time. See if you agree.

BBDO Guerrero Philippines uses face-swapping technology to boost Mountain Dew engagement - Vimarsana News

BBDO Guerrero Philippines uses face-swapping technology to boost Mountain Dew engagement

Supporting the initial three launch films created by BBDO Guerrero Philippines, Mountain Dew Ice has released “meme-generating” augmented reality filters on Instagram to share the fun to its followers.

Behind PepsiCo's 'made for India' innovation work - Vimarsana News

Behind PepsiCo's 'made for India' innovation work

Among PepsiCo’s beverage portfolio in India, a surprise flagship is Mountain Dew which, with its adventure-led positioning, has managed to occupy sizable clout. The Drum finds out how the beverage giant has built the franchise further and put together an India-first launch with Mountain Dew Ice.

Hrithik Roshan establishes the Dew philosophy in new summer campaign - Vimarsana News

Hrithik Roshan establishes the Dew philosophy in new summer campaign

The TVC comes with a new proposition – ‘Jeetne ki Aag aur Thanda Dimaag’. 17 Mar, 2021 - 11:42 AM IST     |     By indiantelevision.com Team     NEW DELHI: Summer is upon us, and with it begins the slew of cold beverage promotional campaigns. The latest soft drink variant to embark on an advertising blitz is Mountain Dew Ice, by PepsiCo India. The new TVC comes with a new proposition - Jeetne ki Aag aur Thanda Dimaag (the fire to win and a cool head). Featuring Bollywood star and brand ambassador Hrithik Roshan, the ad encourages one to embrace the spirit of adventure and ke...