Inside the mobile trends shaping retail
7 hot mobile trends From TikTok to improving in-store tech for employees, mobile shopping comes into focus for retailers. By: Tatiana Walk-Morris In recent years, brands and retailers have shifted their omnichannel strategies to bridge the online and offline shopping experiences — specifically when it came to mobile strategies. According to one study, smartphones accounted for 84% of the 2019 holiday season's e-commerce growth. And with e-commerce surging in 2020 as shoppers remained reluctant to visit brick and mortar in the midst of a pandemic, this year ...
Source: retaildive.com