SCA says the future is audio as regional TV drags
Advertising markets remain “challenging”.
Source: adnews.com.au
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Digital audio ad spend up 14% as podcast expenditure continues to grow: CRA
Digital audio advertising spend in Australia reached $68.1 million in the June quarter, a 14% jump over the same period a year ago, and up 31% from the
Source: radiotoday.com.au
Digital Audio Ad Spend Up 14% To $68.1 Million In June Quarter
Digital audio advertising spend in Australia reached $68.1 million in the June quarter, a 14 per cent jump over the same period a year ago.
Source: bandt.com.au
Digital audio ad spend up 14% to $68.1 million in June quarter
Podcast advertising surged by 24% to $27.5 million in the June quarter and rose 39% from $19.8 in the 2023 March quarter.
Source: adnews.com.au
Younger Radio Listeners Make Australians Global Leaders In Digital Audio Listening
A new report challenges the commonly-held perception that younger Australian music fans have abandoned radio for Spotify and TikTok.
Source: themusic.com.au