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Will these LTOs increase fast casual traffic? Brands have always use limited-time offers to give customers new reasons to visit their stores, but they are doubling down on that strategy as people are finally out of quarantine. BurgerFi has created the Dunkaroos Shake. Provided. May 12, 2021 Brands have always use limited-time offers to give customers new reasons to visit their stores, but they are doubling down on that strategy as people are finally out of quarantine, Marie-Claude Laprade, vice president of foodservice strategy and customer marketing for Rich Products Corp., a provider of who...

Matsu, the American/Japanese pop-up restaurant founded in Oceanside in July 2019, will be moving into its own permanent space on April 1. Chef-owner William Eick had been fine-tuning his concept as a tasting menu offered to just one table for one seating three nights a week at Mission Ave. Bar & Grill, where he formerly worked as executive chef. Plans to move Matsu into its own space were derailed last year by the pandemic. But in December of 2020, Eick got word of a space in Oceanside opening up this spring, and he felt the time was right. “We’re seeing drastic changes in Oceanside, and...