Adex to grow by 16% in 2023 in India and cross Rs 1 lakh cr: Madison report
Adex to grow by 16% in 2023 in India and cross Rs 1 lakh cr: Madison report
Source: adgully.com
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Indian adex to grow by 16% and settle at Rs 1,04,230 crore: Madison Media: Best Media Info
Best Media Info: According to the report, Digital overtook TV to become the largest medium with a 38% share in 2022. Over the last two years, Digital adex has doubled in size from Rs 16,974 crores to Rs 34,405 crore| Advertising News
Source: bestmediainfo.com
Vodafone Idea rolls out an ad-tech platform for the advertisers to connect
Digital revolution in India has led to innovation and significant growth in the ad-tech industry, thereby, also increasing the volume of investments in the industry. Generating content and programmatic media buying on customized platforms will be the new normal.
Source: indiantelevision.com
Vi launches its own 'Ad-Tech' platform
A self-serve interface to help marketers set up campaigns and derive personalized insight, enabling targeted outreach at hyper local level.
Source: afaqs.com
TV, radio, digital record surge in ad volumes; print lags behind: TAM report
Mumbai: TV, radio and digital witnessed recorded massive growth in ad volumes, however, print media lagged behind in the race, according to TAM AdEx Report that gives an overview of advertising sector for the year 2021. The report further provided notable details for retail players across mediums. Some of the key findings of TAM Adex 2021 report are as follows: TV In the
Source: indiantelevision.com