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According to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madison World Chairman Sam Balsara expressed concern about India Inc's focus on quarterly profits. The Indian Premier League (IPL) significantly boosted advertising on Connected TV.
Best Media Info: As per Taurani, SVP- Research Analyst (Media, Consumer Discretionary and Internet), Elara Capital, the Indian TV adex will see convergence towards growth rates of 5-6% over medium-term| Advertising News
Despite the threat of inflation, which is already hurting the fast-moving consumer goods (FMCG) category, which accounts for around 40 per cent of the television advertising market, Zee Media Corporation chief growth officer - ad sales, Ashish Sehgal expects the TV Adex (TV advertising exchange) to grow by 13 per cent in 2022.
Mumbai: TV, radio and digital witnessed recorded massive growth in ad volumes, however, print media lagged behind in the race, according to TAM AdEx Report that gives an overview of advertising sector for the year 2021. The report further provided notable details for retail players across mediums. Some of the key findings of TAM Adex 2021 report are as follows: TV In the
The news genre relies more heavily on TV ratings than others, argued industry stakeholders during a virtual webinar organised by Indiantelevision.com on Tuesday, highlighting that a major part of their revenues comes from advertising and discontinuation of TV ratings has impacted their ability to customise content, distribution and negotiate fair rates with advertisers.