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According to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madison World Chairman Sam Balsara expressed concern about India Inc's focus on quarterly profits. The Indian Premier League (IPL) significantly boosted advertising on Connected TV.
Best Media Info: In the second part of ‘India versus Bharat’ story, marketers point out that brands will need to be ‘innovative’ in leveraging targeting propositions and focus more on regionalisation and verna| In-depth News
Best Media Info: Divided into two parts, the first part of the story discusses the need to pay attention to marketing a product differently to India and Bharat and what is the Bharat-India divide. The second part will| In-depth News