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What makes advertising agencies and marketers from across the world flock to Cannes every year? Beyond the many attractions of the French Riviera is the coveted Lion at the International Festival of Creativity — and its roar is louder than ever.
Best Media Info: In the second part of ‘India versus Bharat’ story, marketers point out that brands will need to be ‘innovative’ in leveraging targeting propositions and focus more on regionalisation and verna| In-depth News
Best Media Info: Divided into two parts, the first part of the story discusses the need to pay attention to marketing a product differently to India and Bharat and what is the Bharat-India divide. The second part will| In-depth News
uppercase, a sustainable travel gear brand has appointed The Rethink Company as its integrated brand partner. The Rethink Company won the business without a multi-agency pitch.
Best Media Info: Moonlighting has always been there. It increased during the pandemic and has become an oft-discussed topic since Wipro sacked 300 employees for taking gigs from its competitors while working full-time| Advertising News