Digital Ad spend to reach US$753 billion globally in 2026, driven by In-app ads
A new Juniper Research study has found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities…