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PhonePe is restructuring its ONDC strategy by exiting several non-food categories. The Walmart-owned company unveiled its ecommerce venture Pincode on ONDC in 2023 offering grocery, food delivery, medicines, fashion and electronics among other categories on the network.
PhonePe, however, will continue to operate in the travel ticketing segment on ONDC through its main app.
The digital arm of Dainik Jagran has set out to become the first news platform to integrate with ONDC. The government-backed network is trying to convince others.
PhonePe has returned to the drawing board to review its ecommerce strategy. This and more in todays ETtech Top 5.
India News: A study by Kantar highlights the widespread adoption of AI among internet users in India, with a focus on AI features in social media, fitness, and en