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Using netnography, the World Bank explored new ways of investigating citizens' expectations and perceptions, the ebb and flow of narratives and public opinion, stakeholders and social networks, and the mechanisms that enable or impede social accountability and collective action.

Creating more connections between AUC and the local community, Emiko Stock, assistant professor of anthropology, tasked two of her classes last fall — Introduction to Digital Ethnography and Anthropology and Film— to conduct digital ethnographies of Egypt’s online communities and groups of creators in the country.

Through social listening for mentions of the brand's name, products, and services on social media, brands can better refine the customer journey.

Credits: Image: Jose-Luis Olivares, MIT Caption: This figure shows a network visualization of Twitter users appearing in the research. Color encodes community and nodes are sized by their degree of connectedness. Credits: Courtesy of the researchers Previous image Next image Since the start of the Covid-19 pandemic, charts and graphs have helped communicate information about infection rates, deaths, and vaccinations. In some cases, such visualizations can encourage behaviors that reduce virus...