Who reviews the reviewers?
House Fresh, a blog focused on air quality, is just the kind of source you might want when you’re shopping for an air purifier — but it’s getting harder and harder to find them. In a post titled, “How Google is killing independent sites like ours,” managing editor Gisele Navarro explains how bigger publishers like BuzzFeed, Better Homes & Gardens, and Rolling Stone outrank the independent site in Google Search:
Source: theverge.com
