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IAB Australia's Marketing Measurement Innovation Series launches new module

IAB Australia's Marketing Measurement Innovation Series launches new module
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Australian , Yasmin-sanders , Natalie-stanbury , Experian , Google , Australia-ad-effectiveness-council , Einsteinz-communications , News-corp , Device-research , Yahoo , Ad-effectiveness-council

Walmart's Acquisition Of Vizio Is More About Consumer Insights

Walmart's acquistion of Vizio will provide insights into connected TV and retail media, two of the fastest growing ad supported channels.

United-states , Americans , Sam-walton , Mark-zamuner , Vizio-smartcast , Seth-dallaire , David-zapletal , Comcast , Vizio-holding-corp , Walmart , Best-buy , Youtube

Google Hits Back At IAB After Releasing Privacy Sandbox Report

Google Hits Back At IAB After Releasing Privacy Sandbox Report
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

United-kingdom , Katie-cladis , Bosko-milekic , Tech-lab , Google , Optable-co , Privacy-sandbox , Technical-assessment , Audience-management , Auction-dynamics , Creative-delivery , Optable-co-founder

Marketers, publishers brace for impact as 1% of third-party Chrome cookies vanish today

Marketers, publishers brace for impact as 1% of third-party Chrome cookies vanish today
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Jamie-seltzer , Jeremy-haft , Lotame-theriault , Alexandra-theriault , Mateusz-jedrocha , Media-agency-briefing , Google , Havas-media-network , Tracking-protection , Privacy-sandbox , Federated-learning , Trade-desk

Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt

Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Jeremy-haft , Alexandra-theriault , Mathieu-roche , Joseph-dressler , Index-exchange , Tech-lab , Anthony , Google , Privacy-sandbox-demo , Privacy-sandbox , Privacy-sandbox-protected-audience , Tracking-protection

The 2024 Outlook for Streaming, CTV and Advertising

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

United-states , American , Brad-altfest , Mike-seiman , Julian-mintz , Blair-robertson , Laura-foster , Kevin-krim , Erin-firneno , Jeremy-haft , Mark-jung , Dan-mouradian

DSTLRY Announces New Hires for 2023, including Bryce Gold as Head of REDACTED & James Jackson as VP Engineering

DSTLRY Announces New Hires for 2023, including Bryce Gold as Head of REDACTED & James Jackson as VP Engineering
firstcomicsnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from firstcomicsnews.com Daily Mail and Mail on Sunday newspapers.

Joseph-skinner , Joe-skinner , Steve-madden , Rolando-garcia , David-steinberger , James-jackson , Bada-kim , York-school-of-visual-arts , Alex-apparel-group , Elysium-health , Bryce-gold , Co-founders-david-steinberger

Bryce Gold Joins Dsltry as Their New Head of Something

Bryce Gold Joins Dsltry as Their New Head of Something
bleedingcool.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bleedingcool.com Daily Mail and Mail on Sunday newspapers.

Joe-skinner , David-steinberger , Joseph-skinner , Bada-kim , Rolando-garcia , Steve-madden , James-jackson , York-school-of-visual-arts , Elysium-health , Alex-apparel-group , Current-news , Bryce-gold

As Streaming Gets More Costly, Companies Are Offer Bundling And Promos

After rate hikes earlier this year, streaming providers are offering bundling and/or price breaks to customers to either encourage sampling or maintain subscriptions.

Jeremy-haft , Walt-disney , Hunter-terry , Robert-iger , David-zaslav , Warner-bros , Netflix , Hub-entertainment-research , Comcast , Verizon , Transunion , Espn

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series

Australia , Yasmin-sanders , Natalie-stanbury , Australia-ad-effectiveness-council , News-corp , Ad-effectiveness-council , Experian , Device-research , Google , Market-mix-modelling- , Marketing-measurement-innovation-series , Mix-modelling