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Europe has just marked the second anniversary of Gaia-X. It's a cloud data project intended to help the continent achieve "digital sovereignty," but many companies remain skeptical or have simply never heard of it .
As marketers gear up for a busy shopping season ahead, how can they ensure that they have the right digital and content strategies in place to appeal to the newly forged habits of the 2021 consumer?
Using artificial intelligence (AI) to find the perfect influencer/brand match, combining creative freedom with a data-driven approach and the need for brands to trust creators were all key discussion points of The Drum x BEN’s (Branded Entertainment Network) panel on how influencers and livestreaming are shaping the future of digital commerce.
On 11th November the 2021 Sustainability Digital Summit will present a unique and exciting interactive experience that will increase your understanding of sustainability and provide excitement and, dare we say, fun while learning!
After successfully organizing four consecutive editions since inception in 2017, Mustardels Media, a Lagos-based digital marketing firm, is set to host the 2021 edition of the Lagos Digital Summit (LDS), a convergence of digital communication experts, professionals and enthusiasts for the development of their businesses and contribution to the digital economy growth of the Nation. | Pulse Nigeria