Stay updated with breaking news from Digital Summit. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Will the impending demise of the third-party cookie create an entirely new digital divide? Will the growing emphasis on first-party data mean success for brands that have a direct customer relationship and failure for those that sell through middlemen?
AI technology – powered by machine learning and computer vision – has the power to transform business and marketing. However, no matter how sophisticated AI models and solutions become, their effectiveness remains dependent on the quality of the data being fed into them.
Google’s decision to deprecate third-party cookies on its Chrome browser (although now delayed until late 2022) has sent shockwaves through the digital marketing community. With much of the industry heavily dependent on these cross-site digital identifiers for tasks such as targeting and remarketing, the search is on for alternative ways to locate and track target audiences online.
With not long to go until Black Friday rolls around, brands and retailers are figuring out how to stand out in today’s overly saturated marketplace. The pandemic made it more difficult for brands to get their message and product offerings across in line with evolving consumer demands. The move online has not only created a more competitive space but also affected the way consumers shop and interact with brands.
Stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception.