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Digitas UK picks up BT and EE's CRM account from Wunderman Thompson

Publicis Groupe has also won the BT Sport account, which Saatchi & Saatchi has won. ....

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Nivea Men tackles men's mental health in campaign by Digitas UK

Nivea Men worked in partnership with mental wellbeing charity Talk Club. ....

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Publicis Groupe duo and VCCP report widest UK gender pay gaps

Overall, the ad industry average has narrowed since a year ago, a Campaign analysis shows. ....

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Human-to-human Marketing: Does It Mean Anything?

We recently sat down with seven leading business-to-business marketers (B2B) to talk about where the industry’s heading and whether the distinction between B2B and business-to-consumer (B2C) is collapsing. With B2B and B2B arguably converging, some commentators are heralding a new synthesis: human-to-human marketing. We couldn’t help taking the opportunity for a bit of buzzword-busting: do our experts see something new there, or just a trendy new phrase? ....

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Can you really own any idea?

From an idea resurfacing after a rejection to a creative taking their pitched work to a rival agency, there’s often a piece of work causing contention. Protecting intellectual rights is a full-time job. ....

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