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How Digitization And Biddable Media Changed Everything For Advertisers

For The Drum’s media convergence deep dive, we’re investigating how digital media changed everything for ads. Here, Kepler’s James Coulson charts the course of this metamorphosis. ....

France General , United Kingdom , Media Agency Briefing , Coronation Street , Real Time Bidding , Digital Marketing , The Media Convergence , Digital Transformation ,

P&G India announces ₹300 crore fund to partner supply chain startups

The fund is part of P&G India’s ‘vGROW’ programme, initiated six years ago. To date, investments totalling ₹1,800 crore have been committed via the programme. ....

Pg Technovate Fund , Pg Hygiene Health Care , Gillette India , Whatsapp Channels , Tpg India , Supply Chain , Pg India Fund , Catalyst Fund ,

TeraPlast Aims to Digitize 80% of Logistic Processes within Next 12 Months

Building materials maker TeraPlast Bistrita estimates that within a year, 80% of its logistics operations processes will be carried out through software that increases efficiency and reduces the necessary delivery times. ....

Cristina Bellu , Teraplast Bistrita , Subscriptions Department , Advertising Sales Department , Teraplast Aims , Logistic Processes , Logistic Processes ,