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BLOOMBERG – When New York-based snack content creator MuchwithDes found boba milk tea jelly beans at Chicago’s Sweets and Snacks Expo, the largest candy event in North America, she posted a 15-second video to TikTok. The clip, which came out in late May, got more than 540,000 views and almost 57,000 likes and is one […]

TikTok has helped move bubble tea into the food category, where it’s now in popcorn, cookies and ice cream.

Specialty food market set to reach $207 billion in sales by year end.