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Marin Software Announces First Quarter 2021 Financial Results News provided by Share this article Share this article SAN FRANCISCO, May 6, 2021 /PRNewswire/ Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced financial results for the first quarter ended March 31, 2021. We are thrilled with the increased pace of the innovation this quarter as we move beyond the MarinOne upgrade. Our customers continue to improve the performance of their digital marketing programs using our new forecasting, bidding, Insights and automation tools, said Chris Lien, Marin Software Chief Executive Officer. First Quarter 2021 Business and Product Release Highlights: ....
Advertisement Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies you have in place rather than try new approaches. If you’re a retail advertiser who hasn’t been experimenting much lately (or you’re still stuck with keyword-only targeting) now is the time to branch out. Wondering where to start? Try a few of these PPC strategies for retail on for size. 1. Smart Shopping Campaigns Smart Shopping campaigns combine standard shopping and display remarketing campaigns using automated bidding and ad placement to promote your products. ....
B2B paid search forecast: What to expect in 2021 B2B paid search forecast: What to expect in 2021 With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers. Author Categories 30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in different campaign types besides the traditional search and display campaigns, and are seeing good performance with Discovery Campaigns. ....