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Craft sparkling water brand Aura Bora has raised $2m in a seed round to support the company's latest chapter of growth, which includes expansion into 7-Eleven, Sprouts, Whole Foods Pacific Northwest, and Fresh Thyme, as well as its new online subscription service where the brand will introduce limited-edition flavors.
What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite , has found participants with an ...
Press Release – Flinders University What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite , has found participants with an … What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite, has found participants with an automatic bias towards soft drinks – or difficulty resisting swe...
Credit: Flinders University What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite, found participants with an automatic bias towards soft drinks - or difficulty resisting sweet drinks compared to non-sweetened control beverages (e.g., water) - were more responsive to the ads than those without these tendencies. The Australian study compared the ability of 127 university-age students (18-25 year olds) to withstand or succumb to the urge...
Lice Movono Designer Hupfeld Hoerder (2nd from right) with models displaying pieces inspired by him. Picture: SUPPLIED Hupfeld Hoerder is a name many associate with fashion firsts and innovation in this country and news of another huge opportunity announced last week wasn’t a surprise to the industry. Now soon to be Fiji’s first ever recipient of a scholarship to conduct doctoral studies in fashion, he will someday go by Dr Hoeder. Announcing the news to the industry last week, Fiji Fashion Week (FJFW) managing director Ellen Whippy-Knight was elated. “Finally, we can announce this grea...