Purpose Disruptors Launch 'The Great Reset Fortnight' with Ecoffectiveness Methodology
Awards and Events 5 Add to collection New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ The Great Reset Fortnight, a series of events and workshops designed to empower communications professionals to accelerate the fight against the climate crisis, kicks off on 28th April 2021 at 1pm with a free industry workshop on ‘Ecoffectiveness: The Missing Measure’. Key to ensuring the creative communications industry helps society and business to reduce its collective carbon footprint, is re-evaluating what it measu...
Source: lbbonline.com