EasyGroup loses out over electric bike TM 10-03-2021 01-10-2018 EasyGroup, the holding company behind the "easy" family of brands including easyJet, has lost its bid to invalidate a trademark at the UK Intellectual Property Office (IPO). The decision was handed down on March 4. Automaker Auto Kelly successfully applied for the mark ‘EasyBike’ for goods and services related to electric bicycles in October 2019, after which easyGroup applied to invalidate the registration in March 2020. An ‘easy’ family of brands The company, owned by Stelios Haji-Ioannou, argued that the goods and ser...