Allen's advertising pivot aims to bolster iCleanse's growth prospects
In 2020, as it was becoming clear the world was in for a long fight with COVID-19, Avon serial entrepreneur Chris Allen saw an opportunity. He had recharged after selling iGrill and iDevices to Hubbell Inc., the Shelton-based manufacturer of electrical and electronic products. Along the way, he’d been an advisor to ReadyDock, the first chemical-free device disinfectant system. He bought the company in 2020 and rebranded it — naturally — as iCleanse.