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/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled details of its Annual Leadership...
<ul> <li>ICE will Become a Sponsor of McLaren’s Extreme E Team, the Innovative New Series Featuring All-Electric Off-Road Competition with Male and Female Drivers Behind the Wheel </li> <li>Using Data to Create a Competitive Advantage Underpins Partnership, Exemplified by McLaren CEO Zak Brown’s Participation in New ICE Marketing Campaign </li> <li>Event at NYSE on Tuesday Will Feature McLaren’s Extreme E Race Car, Press Conference with McLaren’s Zak Brown and ICE CMO Stephanie Dobbs Brown &l...
Exchange operator aims to unify its businesses with a 'Make the Connection' tagline.
<ul> <li>The new commercial -- titled “Make the Connection” -- evokes the heart of ICE’s business model of creating transparency in markets to help drive opportunity </li> <li>The updated brand further unifies the company and tells the ICE story as one cohesive organization </li> </ul>