Does Ad Personalization Really Matter to Streaming Consumers?
Streaming conventional wisdom tells us that targeted, personalized ads are not only what OTT users want--it's what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can't match. But recent data from Publishers Clearing House suggests that streaming consumers don't put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House's Smriti Sharma, NBCUniversal's Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023.
Source: streamingmedia.com