Menswear label Noah is proving it's punk to care
As it launches at DSM, Brendon Babenzien discusses departing Supreme to create the socially-conscious Noah
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As it launches at DSM, Brendon Babenzien discusses departing Supreme to create the socially-conscious Noah
Share this article J. Crew — a label once professed dead after a Chapter 11 bankruptcy filing, then reinstated — is determined to reinvent the wheel that once placed its Ludlow suits at the pinnacle of men’s fashion. But it needs a revolutionary force to redirect its central design vision in order to remain afloat. After several executive shifts over the last five years, the company’s efforts to change its course were to no avail; however, the brand seems ready to switch gears entirely with the appointment of Brendon Babenzien — the co-founder of Noah and former lead designer for ...
Brendon Babenzien Is J. Crew Men's New Creative Director Brendon Babenzien Is J. Crew Men's New Creative Director Courtesy of Brendon Babenzien J. Crew has tapped Brendon Babenzien — co-owner of Noah and former design director of Supreme — as its new Men's creative director. His first collection is expected to debut in the second half of 2022. Per the brand's statement, Babenzien is set to work alongside Libby Wadle, chief executive officer of J. Crew Group. They will work together to “redefine the iconic brand merging the vitality and creativity of today’s style subcultures with an ...