Latino-Led Cilantro Taco Grill Looks to Scale Authentic Mexican Cuisine
Temoc Morfin's father Don Javi led his wife and 11 children across the border from Guadalajara, Mexico, so that his family could capture their slice of the American dream. For Morfin, that was a taco shop. Something akin to Chipotle, but drawn from the traditions of Guadalajara and flavors cooked by his mother and sisters. In 2013, opportunity knocked on his door, and a spot opened on the corner of a busy intersection in Stone Park, a western suburb of Chicago.